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American Heart Association named 2013 Health Nonprofit Brand of the Year

Congratulations to our client, the American Heart Association on being named as 2013 Health NonProfit Brand of the Year in Annual EquiTrend study Here’s the official press release: American Heart Association named as 2013 Health NonProfit Brand of the Year … Continue reading

StandUnited

Jaguars Stand United.

We had an amazing time meeting some of the most passionate fans in the world while shooting the new Jacksonville Jaguars season ticket campaign. We wanted to celebrate the people who Stand United with the team; the season-ticket holders. Our … Continue reading

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Dalton proud to be a One Spark festival venue in Downtown Jacksonville

Agency to feature innovators from region’s growing technology community for One Spark, five-day festival in downtown Jacksonville The Dalton Agency will host eight local creators during the One Spark festival, which will be in downtown Jacksonville April 17-21 and feature … Continue reading

Diocese

Dalton helps the Diocese of St. Augustine

The Diocese of St. Augustine Stewardship Appeal was initiated to raise much-needed funds for the Diocese of St. Augustine. Their goal was to raise enough money to support the Diocese’s outreach programs and efforts including Catholic Charities, Catholic Education, and … Continue reading

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Dalton launches mobile fundraising site for Jacksonville Humane Society

Like many nonprofits, the Jacksonville Humane Society hold events throughout the year where staff and volunteers passionate about their common cause gather to raise money and share their message.

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Dalton Cares 2013 adds a video incentive

The Dalton Agency is excited to announce that we have upped the stakes for the Dalton Cares poster contest by adding a new component to help raise awareness for your favorite cause. Now, the nonprofit who receives the most votes in … Continue reading

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Walking the Walk

By Jim Dalton, President/CEO, Dalton Agency When we made a commitment to engage in social media five years ago, we set a strategic goal of making it one of our core competencies and making sure we practiced what we preached. After … Continue reading

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“What I’ve learned from the inspiring Warriors I’ve met.”

Pat McKinney, partner/evp/chief creative director at the Dalton Agency, has been interviewing warriors while directing a series of videos for our client, Wounded Warrior Project. As he shares below, it has been an inspiring, life-changing experience.

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SXSW Interactive Day Two: Show & Smell

One of the most difficult things in marketing is getting your product or brand in front of its target market in a unique way. But have you really explored all of the different ways to get the word out? In particular, have you thought about appealing to senses other than sight or sound? Continue reading

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Brand Fans, the New Brand Marketers (SXSW)

This particular panel at South by Southwest (SXSW), was in high demand and a very insightful look into the world of crowd sourcing by team members from PepsiCo and Frito-Lay, two brands that have had obvious success and received tremendous fan engagement and goodwill from their own crowd sourcing efforts Continue reading