CareSource
don’t miss a free throw! don’t miss a well check!
the ask
Regular well checks for children and teens provide opportunities for health education and early detection. These preventive services are critical for those who face barriers to care. CareSource saw a need to raise awareness about the importance of annual well child visits among children and their parents in the College Park area of Atlanta, where their data showed a gap in care.
our role
advertising and campaign development | content creation | sponsorship execution
the execution
Dalton was able to zero in to this key area through a partnership with the College Park Skyhawks, an NBA G-League basketball team. We activated a “Don’t Miss a Free Throw, Don’t Miss a Well Check” challenge at collaborative community outreach events and Skyhawks home games, including an Education Day game with several local area schools are in attendance.
We engaged and educated the audience about the importance of well checks with an in-game free throw challenge for prizes, surrounding LED signage, PA announcements, a program ad and social media content. The client’s presence on the concourse included mascot integration as well as a provider partners who were able to schedule future well check visits onsite.
the results
These efforts, in addition to direct marketing to members, helped CareSource Georgia market to see a 15% increase in child well check visits year over year.
say hello.
At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.
let's talk