senior search specialist
jax, atl, nsh
Since 1989, truly understanding people has been a unique trait of ours, not just a by-product of a process. We value a human insight over algorithms. Mine data to get into consumers’ mindset. Then engage with them in a meaningful way. It’s helped us grow to include over 100 employees across three offices. But more importantly, it’s helped our clients grow and succeed. Curious, honest, open and brave–it’s why we say, we get people.
We know the only way to truly understand people is to have diversity of thought. Through our DE&I initiatives, we work to ensure that we are inclusive and diverse as an agency—to better engage with our current employees, improve our hiring process, and provide optimal service to our clients. We want great people from all backgrounds with diverse perspectives and ideas. Being yourself is encouraged. That’s how we all achieve success.
qualifications
- Bachelor’s degree in Marketing, Business, Communications, Advertising or related field
- Five (5) years experience in SEM, with at least three (3)years managing & owning campaigns (healthcare experience preferred
- Experience with Skai (formerly Kenshoo), GA360 or equivalent platforms
- Fluent in web site tagging and Google Tag Manager
- Knowledge of Google Ads, Google Analytics, GA4 and SEM Rush (Google Ads and Google Analytics certifications are a plus)
- Strong analytical skills and the ability to interpret data to make informed decisions and recommendations
- Excellent communication and presentation skills, with the ability to effectively convey complex concepts to clients and internal stakeholders
- Managing multiple projects and priorities in a fast-paced agency environment
- Independent, proactive approach, ability to take ownership and make executive decisions
responsibilities
- Develop and implement effective paid search strategies aligned with healthcare industry trends and business objectives
- Oversee end-to-end management of paid search campaigns across various platforms, ensuring maximum ROI and adherence to budget constraints
- Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization
- Monitor and analyze website performance metrics, such as traffic, rankings, and conversions
- Plan and execute paid search campaigns across various platforms,
- Ensure all paid search activities comply with healthcare industry regulations, including HIPAA, and maintain strict adherence to privacy and ethical standards
- Collaborate with internal teams, including account management, creative and web dev, to implement SEM recommendations
wellness and benefit offerings
- Flexible work schedule
- Remote work one day per week
- Paid cell phone service on company plan + discounted new phone
- Subsidized covered parking
- 10 paid holidays plus the week between Christmas and New Year's
- Flexible PTO
- 401k plan with automatic company match (additional discretionary employer profit-sharing contribution)
- Parental leave for primary and non-primary caregivers
- Medical insurance for employee + dependents (5 PPO and 3 High-Deductible options)
- HSA option (w/ High-Deductible medical plan)
- Health care flex spending option
- Dental and vision insurance
- Employer-paid life and AD&D insurance
- Voluntary disability insurance
- Additional voluntary life and AD&D insurance
- Dependent care flex spending option
- Employee Assistance Program for employees + dependents
- Wellbeing assistance
- Adoption assistance
- Commuter benefits
- A fun, fast-paced, and collaborative work environment
- Company culture of promotions from within, and an atmosphere allowing for varied and rapid career development
- Dog-friendly office
interested in this position
submit application
*indicated a required field.
say hello.
At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.
let's talk