The 154,000 women and men living with Stage IV metastatic breast cancer face a different reality. A sobering reality that Stage IV breast cancer is terminal. Susan G. Komen wants to change that reality. While many wear pink ribbons in October to support breast cancer awareness, Komen wanted a national campaign that would put more focus on the fact that we need to be “more than pink” to end Stage IV. More action needs to be taken. More research is needed. More people need to get involved.
To help do this, Dalton developed a powerful campaign featuring Valynda, a 38-year-old mother of four who is currently battling Stage 4 metastatic breast cancer. In these incredibly honest videos, Valynda tells her story of living with this terminal disease. We end with a poignant call to action from Susan G. Komen: Get involved. Save lives. Be more than pink.