Fighting Breast Cancer With Komen Atlanta
Working parallel to the launch of a new national campaign, Dalton Agency and Komen Atlanta worked together to spread a bold message across the city. Print and outdoor components tapped into the power of simplicity, with prominent members of the Komen Atlanta community being featured alongside their inspiring ‘More Than Pink’ stories.Branding • PR • Creative • Video
The results: Our television and digital videos shone a spotlight on strength, hope and impact as community members candidly discussed their involvement with Komen Atlanta and Susan G. Komen.
Social Media was the perfect stage for our audience to connect with Komen Atlanta. Local Atlanta celebrities helped spread the word and strategic partnerships increased our digital reach.