50 Years - 3 Wars: Combat Tested, Combat Proven.
The Dalton Agency re-launched the Colt Firearms brand to generate overall brand awareness and specific product awareness among consumers after a 14-year focus on government contracts. Our team refreshed the brand look and feel overall, while keeping classic, timeless elements intact. Developed online content, including videos and contests, deploying it across newly-created social media channels. Conducted blogger outreach and media relations, including trial and evaluations.Branding • PR • Creative • Video
The results: Colt secured retail placement at Wal-mart, where they became the top selling rifle. The brand grew on Facebook from 0 to 379,000 fans in three years and also garnered more than 50 million online impressions from media relations.