Why do we add the plus? Because we’ve moved beyond old-fashioned public relations. We create customized programs that combine the traditional methods of public relations and public affairs with innovative marketing tools to add cumulative power to your communications plans. Together, we create programs that deliver your message to the right audiences, motivating consumer behavior and influencing public opinion and thought leaders. We know it’s all about adding connections that move you closer to your strategic communications goals.

Public Relations Our efforts start where they should: with the in-depth look it takes to identify and understand the audience. Only then can we develop a program of media relations, press releases, feature articles and more. Because you can’t get where you’re going if you don’t know where you’re starting.

Government Affairs We understand politics and public policy – what drives them and who decides them. We also understand how to communicate effectively with political leaders at every level. In fact, we have alliances with experienced public-affairs consulting firms specializing in state, federal and international issues.

Media Training You’d think that being honest and knowledgeable would be enough training for a company spokesperson to speak effectively with the media. But it’s also something of an art. Successful media relations takes training. We’ve got some of the best coaches in the business ready to help you.

Promotion Product or service promotions can go a long way in complementing an overall marketing-communications program. We explore all the possible angles, then use our creativity to make the connections you need to find true success.

Event Planning Conferences, trade shows, meetings, product launches, press conferences, get-togethers. To make events successful, it takes professional planning, coordination and implementation. We can handle it, covering everything from invitations and exhibit design to event production and satellite broadcasts.

Crisis Communications When a crisis hits, you have to manage the situation and control the message. Crisis management is an integral part of our planning process. We help assure that management is thinking ahead by preparing contingency plans and even conducting a mock crisis to make sure you’re prepared for the worst, while working for the best.

Press Releases Yes, sometimes the tried-and-true press release is the most effective PR tool there is. But it’s got to be done right and sent to the right places. Our research and planning means we’re always prepared to get the right message to the right place.

For more information, call us at 904.398.5222.