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Tag Archives: Social Media
SXSW Interactive Day Two: Show & Smell
One of the most difficult things in marketing is getting your product or brand in front of its target market in a unique way. But have you really explored all of the different ways to get the word out? In particular, have you thought about appealing to senses other than sight or sound? Continue reading
Brand Fans, the New Brand Marketers (SXSW)
This particular panel at South by Southwest (SXSW), was in high demand and a very insightful look into the world of crowd sourcing by team members from PepsiCo and Frito-Lay, two brands that have had obvious success and received tremendous fan engagement and goodwill from their own crowd sourcing efforts Continue reading
Posted in Advertising & Design, Blog, Interactive, Social Media
Tagged #SXSWi, branding, crowd sourcing, Social Media, sxsw
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Disaster: The Future of Crisis Communications (SXSW)
The unthinkable has happened – a tornado touched down in the center of Austin at the height of SXSW. The epicenter is at the Austin Convention Center, which has been reduced to rubble. You have a flock of frightened conventioneers who don’t know the city, aren’t sure who to listen to or where they should go, and there could be possible casualties, even fatalities. What do you do? Continue reading
On the Road to SXSW
Toothbrush? Check. Water Bottle? Check? Phone Charger? Check? Appetite for breakfast tacos and the latest information from the world of Tech? Double Check. Continue reading
A new brand for the Tom Coughlin Jay Fund Foundation
The Dalton Agency is humbled to work with the Tom Coughlin Jay Fund Foundation to develop its new logo, look and brand.
Posted in Advertising & Design, Blog, Brand Engineering, Consumer, Culture, Interactive, People, PR+, Social Media
Tagged Brand, Daltoncares, Jay Fund, new logo, non-profit, Social Media, Tom Coughlin, website
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Is GetGlue the social network TV fans have been waiting for?
by Angie Ahumada, Account Coordinator, Dalton Agency As many of my coworkers can assume from my colorful desk, I am obsessed with television shows and movies.
Posted in Blog, Culture, People, Social Media
Tagged Angie Ahumada, getglue, Social Media
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Always keep moving forward (or what I’ve seen in the past 24 years)
By Kevyn Faulkenberry, VP, Executive Creative Director, Dalton Jacksonville I’ve been working in the ad business now for over 24 years. I’ve witnessed some pretty big changes in the world of advertising.
Posted in Blog, Culture, Social Media
Tagged change, Future, Jim Dalton, kevyn, Kevyn Faulkenberry, Social Media, strategy
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What is Pinterest, and how can it work for my business?
By Katie Rompel, Senior Art Director, Dalton Atlanta Pinterest launched in 2010 and has been the fastest growing social media site to date. With more than 11 million visits each week, now businesses are trying to figure out how to … Continue reading
The Hunger Games takes theaters and social media by storm
by Angie Ahumada, Account Coordinator, Dalton Atlanta The marketing behind The Hunger Games perfectly blended traditional and online advertising to create tremendous buzz for the movie, which appealed to both fanatics like myself and people who knew nothing of the … Continue reading
Dalton Cares shows love for Camp Boggy Creek
Camp Boggy Creek enriches the lives of seriously ill children and their families by creating a life-enhancing camp experience that is exciting, empowering, memorable, safe and medically sound, at no cost to them. And, it is one of nine nonprofits … Continue reading
Posted in Advertising & Design, PR+, Social Media
Tagged Camp Boggy Creek, Dalton Cares, design, Social Media
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