Getting people off the couch and taking that first simple step to a healthier life is a cornerstone of the American Heart Association’s mission. We thought long and hard on how to get this message of empowerment across to people who are inundated with ads trying to scare them into making a life change. In the spirit of AHA’s “Today’s the Day” marketing campaign, we simply wanted to encourage people to do one little thing today to get heart-healthy. We decided what was needed was a rich media campaign that was as fun as it was informative. An interactive piece that people would spend time with––learn, laugh, and even share with those they care about. With this strategy in place, “Get Roland on the Couch” was born. Read more

Many people think of the American Heart Association as a “hard science” organization, removed from their every day lives. It’s why the American Heart Association asked the Dalton Agency to create a national campaign to reach individuals with a message of prevention and empowerment.

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The American Heart Association and Shands’s National Start! Walking Day on April 8th was a big hit! The walkers began at Hemming Plaza and walked to The Landing. After the walk, massages and brown bag lunches were available for participants to enjoy.