Few clients create products that can mean the difference between life and death. Safariland, makers of body armor for law enforcement and the military, is such a client. For Safariland, saving lives is not just amission; it is engrained in its culture. The Safariland Saves Club® is one of the most recognized programs of its kind in the body armor industry, with more than 1800 officer saves since 1987. Read more

When your audience is tactical/SWAT officers, you better have a bullet-proof marketing program that speaks to professionals who put their lives on the line day in and day out. PROTECH Tactical called on us to help them get into the heads of these brave men and women and generate awareness of their products, including shields, helmets and protective clothing. Read more

BAE Systems Products Group, comprised of almost 20 different companies/brands, consolidated under one name: Safariland. The challenge was to launch the new name and brand consolidation in a clear exciting way at the industry’s largest trade show, SHOT Show 2009. Read more