When it’s in your pocket, your spare change may seem like a small amount. But when added with others’, it can make a HUGE difference.

The nickels, dimes and quarters dropped into Ronald McDonald House Charities (RMHC) Donation Boxes at McDonald’s restaurants last year added up to more than $19 million.

All that change made it possible for Ronald McDonald House Charities to keep 4 million sick children and their families together in communities across the country…. And sick children cope better and heal faster when surrounded by their family.

Please join us for the RMHC DAY OF CHANGE – September 9 at participating McDonald’s worldwide between 8:30 a.m. and 11:30 p.m.

Drop your small change into an RMHC Donation Box at participating McDonald’s to make a big difference. (Look for them at the counter or drive-thru.)

Connect with the RMHC community on Facebook and see the real impact your change has.

The Dalton Agency is happy to announce the addition of five new business relationships, which continues to increase the Agency’s roster of regional and national accounts. New clients include: McDonald’s Columbia, South Carolina Co-Op; Corporate Traffic; Brennan, Manna & Diamond, P.A.; DariFair Foods, Inc.; and, RedCoach USA, a company owned by one of the largest transportation companies in South America.

“While the economy has taken its toll on companies and their marketing budgets, we continue to see both a shift in strategic planning and budgeting,” said Jim Dalton, agency president and CEO. “Existing and new clients are looking for innovative ways to increase their market share, no matter what their business or industry is, while keeping a critical eye on budgets and a strong focus on outcomes. More and more clients are seeking out strategic marketing partners to help them make wise and effective decisions. Our job is to dive into their business plans and provide marketing and communications solutions to drive their business.”
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It was Harold Bergman’s 107th birthday, and he could not think of a better place to celebrate then McDonald’s. In fact, he has been celebrating his birthday there for three years now.

Harold’s daughter, wife Lillian and granddaughter, along with members of his Cypress Village community, were in attendance at the event.

The Dalton Agency assisted with the event by ordering the very popular Big Mac birthday cake from Dessert First. Our very own Allison Garrett also pitched the event to the local media, which was covered in multiple news outlets in the Jacksonville, Tampa and Orlando areas.

Happy Birthday Harold and thanks for sharing your big day with McDonald’s!

Find more information on Harold’s big day at jacksonville.com.

By Dave Josserand, Executive Vice President/Chief Strategic Officer

Working for one of the best known brands in the world has been much of what has fueled the growth of the Dalton Agency. Since being awarded the Jacksonville McDonald’s Co-op 13 years ago, Dalton has added the Savannah, Georgia and Orlando, Florida markets and now we’re proud to announce the addition of the Columbia, South Carolina Co-op, which was awarded to Dalton last week. This brings our total to four Co-ops or more than 375 McDonald’s restaurants in three states.

We’re definitely “lovin’ it!” Read more

Kristin Minnick, Account Executive

Kristin Minnick is the newest member of the Dalton Agency’s McDonalds’ team. Prior to joining us here at Dalton, she worked for a company in Chicago that designs and manufactures toys that go in Kellogg’s cereal boxes and McDonald’s Happy Meals. She was also a part of the marketing team that brought VitaminWater to the Southeast. Revive is her favorite flavor. She says the best thing about living in Florida is waking up to the sun every day!

Some interesting facts about Kristin:
She has never been stung by a bee.
She LOVES Journey.
And she used to have a British accent because she lived in England when she was younger.

Congratulations and welcome to Dalton!

Check out the latest McDonald’s bus wrap to hit the streets courtesy of the Dalton Agency.  If you haven’t tried one of the real fruit Smoothie flavors at your local McDonald’s, you’re missing out on the sweet and smooth summer sensation.

Our latest McDonald’s spot celebrates how much busy working moms get done each day. And reminds them that McDonald’s is always there for them. Read more

Join the Mickey D’s Street Team at WXXL 106.7-FM’s “Red, Hot & Boom!” this Saturday, July 3rd from 2p-11p at Cranes Roost Park in Altamonte Springs. This years event, which with 130,000 in attendance is easily one of our largest field marketing events, features multiple music acts, arts & crafts, vending, and concludes with one of Central Florida’s largest fireworks displays. This years artist lineup includes 2AM Club, Neon Trees, Jessie James, White Tie Affair, Charice, FeFe Dobson, Big 10-4, and Aaron Fresh. The Mickey D’s Street Team will be in full force by sampling iced coffee, interacting with guests as they take a spin on our prize wheel, and sharing smiles with guest of all ages during a meet & greet with Ronald McDonald. The Mickey D’s Ice Breakers will also be doing three performances on the main stage. For more information click here. We hope to see you there!

Stephanie Allen is the newest member of the McDonald’s Team at Dalton. She will focus on target marketing for the Jacksonville and Orlando offices. Before joining us at Dalton, Stephanie worked at Clear Channel radio as a producer and host for WSOL and WJBT. She also served as the Community Affairs Director for both stations for five years.

The Florida A&M University broadcast journalism graduate has more than 10 years of media and community relations experience and is a great fit for this position. Welcome to the Dalton team Stephanie!

McDonald’s french fries, wine and young professionals.

Those three things came together on Thursday night at the Dalton Agency to help raise money for Ronald McDonald House Charities® of Jacksonville.  Read more