It’s that easy! In times of crisis, everyone wants to know how to lend a hand.

An article from USA Today containing research from Thursday, illustrates an oil plume extending for 21 miles. 21 miles! It may not seem like a lot, but the plume “held perhaps 6% of the toxic chemicals such as benzene released from the spill.” Though the oil spill news coverage is waning, the oil still exists. Clean-up is still needed and marine life is still affected.
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If you live in Florida, you’re always somewhat amused when the national department stores run their back to school ads featuring sweaters and heavy clothes. That might fly in New York in September, but down here it’s still shorts and flip flop season. That’s why Bealls is setting itself apart from the pack by celebrating how Florida goes back to school. Read more

Flamingos get their pink hue from their diet. A Flamingo’s eye is bigger than its brain. These are the things you find out when you help your client celebrate National Pink Flamingo Day. Like Flamingos, Beall’s Department Store is quintessential Florida. We saw National Pink Flamingo Day as an opportunity to reinforce their brand and excite customers with a special one-day promotion. Read more

A big part of living the Florida lifestyle is being around the water.

That’s why Bealls recently partnered with the USA Swimming Foundation in a statewide fundraiser that brought in nearly $75,000 for the Foundations’ Make a Splash program – a national child-focused water-safety initiative that provides every child in America the opportunity to learn to swim.  Read more

This is part 2 of 4 of our Behind the Scenes series at the Bealls Spring Shoot. In this post, the Dalton Agency’s EVP and Chief Creative Director, Pat McKinney, describes “magic hour” to us.

Let us know what you think in the comments below.

Living in Florida is fun and special. And so is shopping at  Bealls.

Because Bealls is the store that understands the Florida state-of-mind. And
since 1915, they have some of the most loyal customers we’ve ever seen.

But it’s time to expand on that loyal customer base.
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by Ryan Paul Thompson, Dalton Social Media Strategist

Here at the Dalton Agency, we frequently get questions from our friends and peers about our broadcast shoots. How many people does it take to put together a successful shoot? How do you achieve those perfect shots? When’s the best time of day to shoot? Are they fun?
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Fabian Hernandez is an up-and-coming musician whose song, “Wonderful Life,” is being showcased by Dalton Agency client Bealls, as part of the Back to School Amp Your Style campaign. Fabian was born in his native Colombia and raised in Florida and he and his music exudes the Florida lifestyle. Read more

The holidays are always a little different here in Florida.

Recently, the Dalton Agency helped Bealls illustrate that very point as we spent three days shooting their 2009 Holiday spots.  The commercials will start showing up on Florida movie and television screens in November. Read more