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Archived Posts
Digital: Interactive | Social Media
A very heartfelt shoot with the American Heart Association.
A couple of weeks ago we had the pleasure of working on a national video and a set of PSAs for the American Heart Association. One of the leading health organizations in the world, we wanted to capture the impact… Continue reading
American Heart Association named 2013 Health Nonprofit Brand of the Year
Congratulations to our client, the American Heart Association on being named as 2013 Health NonProfit Brand of the Year in Annual EquiTrend study Here’s the official press release: American Heart Association named as 2013 Health NonProfit Brand of the Year … Continue reading
Dalton launches mobile fundraising site for Jacksonville Humane Society
Like many nonprofits, the Jacksonville Humane Society hold events throughout the year where staff and volunteers passionate about their common cause gather to raise money and share their message.People attending these events are very moved by what they see and hear. … Continue reading
SXSW Interactive Day Two: Show & Smell
One of the most difficult things in marketing is getting your product or brand in front of its target market in a unique way. But have you really explored all of the different ways to get the word out? In particular, have you thought about appealing to senses other than sight or sound? Continue reading
Brand Fans, the New Brand Marketers (SXSW)
This particular panel at South by Southwest (SXSW), was in high demand and a very insightful look into the world of crowd sourcing by team members from PepsiCo and Frito-Lay, two brands that have had obvious success and received tremendous fan engagement and goodwill from their own crowd sourcing efforts Continue reading
Disaster: The Future of Crisis Communications (SXSW)
The unthinkable has happened – a tornado touched down in the center of Austin at the height of SXSW. The epicenter is at the Austin Convention Center, which has been reduced to rubble. You have a flock of frightened conventioneers who don’t know the city, aren’t sure who to listen to or where they should go, and there could be possible casualties, even fatalities. What do you do? Continue reading
On the Road to SXSW
Toothbrush? Check. Water Bottle? Check? Phone Charger? Check? Appetite for breakfast tacos and the latest information from the world of Tech? Double Check. Continue reading
Taking McDonald’s $1 beverage promotion for a CGI spin.
Here is the Dalton Agency’s latest animated spot for McDonald’s. Developed, animated and produced in-house by our talented team of motion graphics wizards, this spot features McDonald’s $1 beverage promotion in a out-of-this-world environment. Be sure to watch the HD … Continue reading
A new brand for the Tom Coughlin Jay Fund Foundation
The Dalton Agency is humbled to work with the Tom Coughlin Jay Fund Foundation to develop its new logo, look and brand. Two driving elements of the new brand direction are a new Tom Coughlin Jay Fund Foundation logo (a … Continue reading
DinoAlive! Campaign wins “The Henry” from VisitFlorida’s 2012 Flagler Awards
We’re excited to announce that our Jacksonville Zoo and Garden’s DinoAlive! campaign won ‘The Henry’ (1st prize) for Mixed Media Campaign at the 2012 Flagler Awards held during the Florida Governor’s Conference on Tourism with Visit Florida. During February 2011, … Continue reading
LeanLocal.com launches with Dalton
LeanLocal, a Palm Coast, Fla.-based technology company, has now launched LeanLocal.com, an online way to find, connect to and support local businesses. Their innovative platform provides businesses an integrated digital, social and mobile marketing solution, giving them a direct online … Continue reading