Check out our newest animated spot for McDonald‘s®, highlighting the special launch price of $1 on snack size McBites™ from January 20 – 21. This :15 spot was animated and produced completely in-house at the Dalton Agency. It will be running throughout the Southeastern United States.
“We wanted to do something fun and memorable to get the word out about McDonald’s® newest chicken product in our markets, something that would highlight the portable, fun aspect of McBites™.” said Kevyn Faulkenberry, Dalton Agency VP, executive creative director. “The fact that we’re able to do this level of animation in-house at the agency gives us the freedom to execute ideas beyond the expected. I am continuously amazed at the talent we have in our post and motion graphics department – they always find a way to bring our ideas to life.”
Although the initial promotional push is for the snack size, McBites™ will be available at a McDonald’s® near you in three convenient sizes.