It is one thing to develop an advertising campaign for a limited edition Ruger rifle that celebrates 100 years of Boy Scouts, but it is a not everyday that we get to design the gun itself.
This opportunity was given to the Dalton Agency by Bob Coyle of Talo Distributors, out of Connecticut, earlier this year. The rifle design features a classic Norman Rockwell image engraved on the stock of the gun, as well as other elements like incorporating the Scout’s Oath as a design element.
For detailed views of this collectable, check out the orange dots below the photo.
Really… because guns and the Boys Scouts go hand in hand. Don’t remember ever even holding a gun when I was in the Scouts.