Dalton Agency Says Future Looks Bright

The Dalton Agency is happy to announce the addition of five new business relationships, which continues to increase the Agency’s roster of regional and national accounts. New clients include: McDonald’s Columbia, South Carolina Co-Op; Corporate Traffic; Brennan, Manna & Diamond, P.A.; DariFair Foods, Inc.; and, RedCoach USA, a company owned by one of the largest transportation companies in South America.

“While the economy has taken its toll on companies and their marketing budgets, we continue to see both a shift in strategic planning and budgeting,” said Jim Dalton, agency president and CEO. “Existing and new clients are looking for innovative ways to increase their market share, no matter what their business or industry is, while keeping a critical eye on budgets and a strong focus on outcomes. More and more clients are seeking out strategic marketing partners to help them make wise and effective decisions. Our job is to dive into their business plans and provide marketing and communications solutions to drive their business.”

The overall growth for the agency reflects a diverse a group of companies. Corporate Traffic is a Jacksonville-based third-party logistics (3PL) company that has been recognized as a top 100 3PL in the world eleven years in a row. Brennan, Manna & Diamond is a full service law firm that focuses on providing pro-business solutions for individuals and businesses. Brennan, Manna & Diamond attorneys are experts in bankruptcy, healthcare, business, education, real estate and financial transactions. DariFair Foods, Inc. was America’s first national dairy supplier and an original founder of the dairy product, Reddi-wip. In addition to its traditional and successful dairy product lines, DariFair has expanded their offerings to include proprietary culinary items as well. RedCoach, pioneering first-class ground transportation services in the Southeast, currently provides luxury motorcoach transportation between major cities in Florida and Georgia.

The Columbia, South Carolina McDonald’s Co-Op selected the Dalton Agency after an extensive agency review and RFP process that was recently conducted. The addition of the Columbia Co-Op adds to the Agency’s existing McDonald’s relationship, which includes the Jacksonville, Orlando and Savannah Co-Ops. The Dalton Agency manages marketing support for nearly 400 restaurants from Central Florida to North Carolina.

“Our win in Columbia is reflective of the professional team we have assembled to work with the McDonald’s owner operators in each market as well as the corporation. We lead the strategic planning and implementation processes and focus on the bottom-line everyday,” said Dave Josserand, chief strategic officer for the agency and the overall McDonald’s team leader.

As the “Agency of Record”, the Dalton Agency will be responsible for creating and executing advertising and communication plans, which include media, public relations, social media, graphics, video, web and advertising tactics.