Many people think of the American Heart Association as a “hard science” organization, removed from their every day lives. It’s why the American Heart Association asked the Dalton Agency to create a national campaign to reach individuals with a message of prevention and empowerment.

Instead of bombarding them with stats and asking for a major, dramatic life change, we focused on organizing a social movement asking people to do one simple thing to live a heart-healthy lifestyle. The strategy being that one simple step would lead to another and then another. Using digital and social media, the Dalton Agency devised a campaign that among other tactics consisted of aspirational animated web banners with a strong call to action, asking people to take that important first step towards a heart-healthy lifestyle. Depending on which banner they clicked, it drove them to a dedicated page on on that subject at our “Today’s the Day” microsite where they could take a simple Heart-Health Assessment test. Visitors could also find healthy useful information like heart healthy recipes, weight management plans, dietary and nutrition insights. There was even a section where people could create their own inspirational “Today’s The Day” T-shirt.

Today’s the day to do one little thing to live a little healthier.