For one morning at Jacksonville International Airport, the Dalton Agency went from being an advertising agency to a travel agency. 

Dalton employees and executives traded their business wear for aviation gear as part of a photo shoot for Incentex, an international manufacturer and supplier of aviation uniforms.  The Dalton agency is helping the company with a branding campaign and video, and decided to make use of the people right here in the office as models.  Instead of writing public relations plans, creating innovative collateral and making presentations to clients, the Dalton Agency employees and executives were fueling jets, loading baggage and helping passengers find their seats.

Representatives from Continental Airlines were on hand to make sure that everything looked as authentic as possible and to also make sure that nobody made off with any luggage or vital airplane parts.

While everybody involved had a great time pitching in, there’s a good chance nobody from the agency is going to be mistaken for an aviation professional anytime soon.

Check out some of the photos from the shoot below!