Client: Tahoe Mountain Resorts, North Lake Tahoe, CA
Type: Regional-Impact resort
Tahoe Mountain Resort is a group of four resorts being built in the North Lake Tahoe area of California. The resorts includes two new golf courses (Nicklaus and Jacobson), a new a base village at the Northstar Ski Resort, and a new on-mountain village anchored by a Ritz-Carlton. The agency helped brand the resorts based upon regional history, positioned them as a group of resorts, and helped design the Tahoe Mountain Club that allows owners in any of the resorts to enjoy the amenities of all of the resorts. The campaign included brochures, logos, newspaper inserts, regional print ads, television and newsletters.
Results: Tahoe Mountain Resorts have exceeded 500 sales valued at over $500 million in just three years.