How do you create a buzz for the new McDonald’s coffee treat? It takes an innovative strategy, creative thinking and a lot of caffeine. McDonald’s turned to Dalton to launch their new Frappe––an icy, creamy coffee treat available in sweet caramel or indulgent mocha. We thought big. Literally. The Dalton Agency created 25 three-foot oversized Frappe cups to be hidden throughout the co-op. After a much needed caffeine fix, our McDonald’s team rose before sunrise and hid 25 cups every Friday for their customers to find. The hook? When a cup was found around town, the customer brought it into their local McDonald’s and was awarded with coupons for a year’s worth of Frappes. The agency worked with local radio stations and TV news broadcasts to provide hints to their listeners about where the cups were hidden. The program was so successful at creating a stir, every radio station on the media buy and every local TV news station covered the stunt.