http://www.sulzbachercenter.org

There’s no better motivation to do good advertising than a good cause. The Sulzbacher Center was seen by the community as a soup kitchen, handing out free meals to those in need. This perception made volunteers and donations harder to come by. We approached the Center and offered to help them more clearly define their mission and, in the process, raise involvement and donations. We conducted focus groups and developed a clear identity. “The Way Home” campaign told people that the Sulzbacher center was more than a hot meal­­-–it was a place that helped individuals and families to get back on their feet and make a better life. The Center has since increased community involvement as well as donations.