When your audience is tactical/SWAT officers, you better have a bullet-proof marketing program that speaks to professionals who put their lives on the line day in and day out. PROTECH Tactical called on us to help them get into the heads of these brave men and women and generate awareness of their products, including shields, helmets and protective clothing. We responded with a gritty, hard-hitting campaign, encapsulated by the tagline “Unleash Hell.” The campaign included trade ads, a revamp of the PROTECH Tactical web site, as well as collateral and a video which was used online and given out at trade shows. The result: their tradeshow booth at _____ was overrun with people wanting more information. The “Unleash Hell” campaign resonated so well, officers were asking for Unleash Hell stickers and t-shirts. The ultimate compliment.