Dalton Agency Account Executive Brendan Cumiskey recently tried his hand at a new job – college professor.
University of North Florida professor Carolynn McMahan, Ph. D. stepped aside for an afternoon and handed the keys to her class over to Brendan. He spoke to students about research and how to drive successful campaigns, a topic that is right up his alley. McMahan’s class is conducting a campaign aimed at curbing binge drinking on campus and got some outstanding guidance from Brendan’s insights.
During his 90-minute lecture,Brendan presented and discussed several real life examples of research leading the charge to good marketing.
“I think they thought I was pretty cool,” Brendan said.
That may or may not be true, but we at the Dalton Agency definitely think Brendan is cool. If you ever have any questions about research and how it can enhance your marketing efforts, he’s definitely the guy you need to talk to.
Brendan may not be a professor in real life, but he did a great job playing one for an afternoon.