In 2008 and 2009, a tough economy hit Jacksonville and Jaguar fans hard. For the first time, all but one of the Jacksonville Jaguar 2009 home games were blacked out. Which left many wondering about the future of the franchise, despite a committed ownership. Enter Touchdown Jacksonville and Dalton.
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How do you get people to think about all the fish being effected by the Gulf tragedy? And how do you get that message spread around the internet with all the other Gulf stories and noise?
If you live in Florida, you’re always somewhat amused when the national department stores run their back to school ads featuring sweaters and heavy clothes. That might fly in New York in September, but down here it’s still shorts and flip flop season. That’s why Bealls is setting itself apart from the pack by celebrating how Florida goes back to school. Read more
Our latest McDonald’s spot celebrates how much busy working moms get done each day. And reminds them that McDonald’s is always there for them. Read more
Videos. Testimonials. Brochures. Catalogs. Online e-commerce solutions. Proprietary apps. All in a sexy package. Read more
Check out this sweet little spot for the Jacksonville Zoo’s newest exhibit, Tuxedo Coast. It’s been one of the Zoo’s most successful advertising campaigns for a new exhibit!
This is part 2 of 4 of our Behind the Scenes series at the Bealls Spring Shoot. In this post, the Dalton Agency’s EVP and Chief Creative Director, Pat McKinney, describes “magic hour” to us.
Let us know what you think in the comments below.
Living in Florida is fun and special. And so is shopping at Bealls.
Because Bealls is the store that understands the Florida state-of-mind. And
since 1915, they have some of the most loyal customers we’ve ever seen.
But it’s time to expand on that loyal customer base.
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by Ryan Paul Thompson, Dalton Social Media Strategist
Here at the Dalton Agency, we frequently get questions from our friends and peers about our broadcast shoots. How many people does it take to put together a successful shoot? How do you achieve those perfect shots? When’s the best time of day to shoot? Are they fun?
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