By Kevyn Faulkenberry, Dalton Agency VP, Executive Creative DIrector – Digital
Maybe you are one of the companies not quite ready to “jump into the
conversation” happening on all these social networks. Fair enough. But I
just wanted to point out that your customers are not exercising the same
caution. They are online. They are talking about their experiences. You
might be the subject, you might not be. But you not being there is not
stopping it. Read more
Getting people off the couch and taking that first simple step to a healthier life is a cornerstone of the American Heart Association’s mission. We thought long and hard on how to get this message of empowerment across to people who are inundated with ads trying to scare them into making a life change. In the spirit of AHA’s “Today’s the Day” marketing campaign, we simply wanted to encourage people to do one little thing today to get heart-healthy. We decided what was needed was a rich media campaign that was as fun as it was informative. An interactive piece that people would spend time with––learn, laugh, and even share with those they care about. With this strategy in place, “Get Roland on the Couch” was born. Read more
In 2008 and 2009, a tough economy hit Jacksonville and Jaguar fans hard. For the first time, all but one of the Jacksonville Jaguar 2009 home games were blacked out. Which left many wondering about the future of the franchise, despite a committed ownership. Enter Touchdown Jacksonville and Dalton.
How do you get people to think about all the fish being effected by the Gulf tragedy? And how do you get that message spread around the internet with all the other Gulf stories and noise?
By Stephanie Burt, Social Media Manager
LinkedIn is a mystery to a lot of people. “I don’t see the value in it,” or “It’s a waste of time,” are a couple of common statements I’ve heard when talking about LinkedIn.
Similar to Facebook, there are member profiles, though profiles are more of a resume. Members can connect with past employers, co-workers, classmates and professionals they have done business with. LinkedIn is a record of your career, helping current employers and future employers learn more about you and your goals. Read more
Dalton has a lot of interns come in and out our doors, therefore, we’ve gotten really successful at what works and what doesn’t. When asked for advice for future interns, here’s what our employees wanted to share. Read more
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Flamingos get their pink hue from their diet. A Flamingo’s eye is bigger than its brain. These are the things you find out when you help your client celebrate National Pink Flamingo Day. Like Flamingos, Beall’s Department Store is quintessential Florida. We saw National Pink Flamingo Day as an opportunity to reinforce their brand and excite customers with a special one-day promotion. Read more
Gerald Alexander's got something to say
“#JagWatch in full effect” is a popular tweet this month.
The Jacksonville Jaguars have been reaching out to the community this month by bagging groceries, guest DJ-ing and teaching a spin class, to name a few. The Dalton Agency has been promoting their efforts via Twitter and Facebook through Touchdown Jacksonville. Fans learn about upcoming a #JagWatch online through hints given out from a few days to a few hours before.
By: Stephanie Burt, Social Media Manager
Twitter has been part of my job for over a year now. Before that it was my hobby, learning from like-minded creative types and sharing new design ideas. Needless to say, I’m not new to the Twitter party. Social media is a popular topic lately, which is fantastic. I enjoy connecting with people from various walks of life and learning about their stories. The more people involved, the better. But, I’ve noticed a trend from tweeters who proclaim themselves as gurus or experts in social media, which great as long as you practice what you preach. Which leads to my top 10 don’ts of social media on Twitter.
On Wednesday, June 2, Dalton’s social media team and five of the Jaguar’s most supportive fans met together deep within the stadium. These five fans were chosen based on their large amount of involvement online and in the community. We wanted to bring these few outstanding fans together to thank them for their devotion and to lead a discussion so we could find out what the Jaguars football team means to them and what some of their ideas are to help boost the community’s spirit.
Touchdown Jacksonville Fan Forum
Quick Facts
