By Kevyn Faulkenberry, Dalton Agency VP, Executive Creative DIrector – Digital

Maybe you are one of the companies not quite ready to “jump into the
conversation” happening on all these social networks. Fair enough. But I
just wanted to point out that your customers are not exercising the same
caution. They are online. They are talking about their experiences. You
might be the subject, you might not be. But you not being there is not
stopping it. Read more

The Dalton Agency is excited to announce we’re doing project work for Mobio, a developer of smart phone apps. Their Mobio app is an identity-based platform that uses 2D QR barcodes to access promotional information, make secure and convenient payments, as well as enable a broad range of other identity based services. Read more

Getting people off the couch and taking that first simple step to a healthier life is a cornerstone of the American Heart Association’s mission. We thought long and hard on how to get this message of empowerment across to people who are inundated with ads trying to scare them into making a life change. In the spirit of AHA’s “Today’s the Day” marketing campaign, we simply wanted to encourage people to do one little thing today to get heart-healthy. We decided what was needed was a rich media campaign that was as fun as it was informative. An interactive piece that people would spend time with––learn, laugh, and even share with those they care about. With this strategy in place, “Get Roland on the Couch” was born. Read more

How do you get people to think about all the fish being effected by the Gulf tragedy? And how do you get that message spread around the internet with all the other Gulf stories and noise?

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Videos. Testimonials. Brochures. Catalogs. Online e-commerce solutions. Proprietary apps. All in a sexy package. Read more

Heartthoughts.org

The Dalton Agency’s “Heart Thoughts” rich media banner for the American Heart Association allows people all over the country to create a personalized note then email it to a loved one, encouraging them to take one simple step towards a healthier lifestyle. Read more

Many people think of the American Heart Association as a “hard science” organization, removed from their every day lives. It’s why the American Heart Association asked the Dalton Agency to create a national campaign to reach individuals with a message of prevention and empowerment.

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http://happinated.com/

100% Happinated: The blissful state of one who enjoys a high-quality, affordable, delicious latte, moca or cappuccino from McDonald’s new McCafe. What started as a fun phrase to help define the sensory experience of the new McCafe coffees, evolved to a wildly successful online and social media campaign. Read more

http://www.sulzbachercenter.org

There’s no better motivation to do good advertising than a good cause. The Sulzbacher Center was seen by the community as a soup kitchen, handing out free meals to those in need. This perception made volunteers and donations harder to come by. We approached the Center and offered to help them more clearly define their mission and, in the process, raise involvement and donations. Read more

http://riverplaceplantation.com/

How does a new community located on a beautiful river and marsh in picturesque

Southeast Georgia attract city slickers? You have to tell its unique story in an engaging way. A way so people can picture themselves living in the community. RiverPlace Plantation offered a simpler life, with deep-water access, screened in porches and sprawling century old oaks. To bring our story to life, an integrated campaign was launched in major cities along the Atlantic Coast and through the Midwest. Read more