When it’s in your pocket, your spare change may seem like a small amount. But when added with others’, it can make a HUGE difference.

The nickels, dimes and quarters dropped into Ronald McDonald House Charities (RMHC) Donation Boxes at McDonald’s restaurants last year added up to more than $19 million.

All that change made it possible for Ronald McDonald House Charities to keep 4 million sick children and their families together in communities across the country…. And sick children cope better and heal faster when surrounded by their family.

Please join us for the RMHC DAY OF CHANGE – September 9 at participating McDonald’s worldwide between 8:30 a.m. and 11:30 p.m.

Drop your small change into an RMHC Donation Box at participating McDonald’s to make a big difference. (Look for them at the counter or drive-thru.)

Connect with the RMHC community on Facebook and see the real impact your change has.

If you have not had the chance to see it yet, you better hurry! “Tradition Redefined: The Larry and Brenda Thompson Collection of African American Art,” at the Museum of Contemporary Art Jacksonville, a cultural resource of the University of North Florida, will be ending its stop in Jacksonville on August 29th.

“Tradition Redefined” features 72 works by 67 artists at the David C. Driskell Center for the Study of the Visual Arts and Culture of African Americans and the African Diaspora at the University of Maryland, College Park
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The Dalton Agency is honored to be a part of the “Be The One” campaign. We captured some candid moments with Jaguar’s coach, Jack Del Rio.

The Dalton Agency would like to congratulate fellow AMIN agency, Biggs Gilmore for being named one of Advertising Age’s Small Agencies of the Year! The Dalton Agency was honored to assist with the development of an advertisement in the Advertising Age issue and a website, which congratulates Biggs Gilmore on the award. Post your congratulations at www.congratsbiggs.com.

Congratulations to Biggs Gilmore! We are honored to be a part of your celebration!

Flamingos get their pink hue from their diet. A Flamingo’s eye is bigger than its brain. These are the things you find out when you help your client celebrate National Pink Flamingo Day. Like Flamingos, Beall’s Department Store is quintessential Florida. We saw National Pink Flamingo Day as an opportunity to reinforce their brand and excite customers with a special one-day promotion. Read more

Gerald Alexander's got something to say

“#JagWatch in full effect” is a popular tweet this month.

The Jacksonville Jaguars have been reaching out to the community this month by bagging groceries, guest DJ-ing and teaching a spin class, to name a few. The Dalton Agency has been promoting their efforts via Twitter and Facebook through Touchdown Jacksonville. Fans learn about upcoming a #JagWatch online through hints given out from a few days to a few hours before.

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On Wednesday, June 2, Dalton’s social media team and five of the Jaguar’s most supportive fans met together deep within the stadium. These five fans were chosen based on their large amount of involvement online and in the community. We wanted to bring these few outstanding fans together to thank them for their devotion and to lead a discussion so we could find out what the Jaguars football team means to them and what some of their ideas are to help boost the community’s spirit.

Touchdown Jacksonville Fan Forum

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Thank you Jaguar Fans and Campbell's!

In early September 2009, Campbell’s featured a Click for Cans promotion, in which NFL fans participate in to ultimately win Campbell’s Chunky Soup for their local Feeding America food banks.  Jaguar fans were actively
participating by clicking for their team to make it to the playoffs. The spot for top dog in the AFC championship became a battle between the Jaguars and the Bills. The night before voting was due in, The Jacksonville Jaguars,
Touchdown Jacksonville and Second Harvest, the local food bank, rallied fans and became AFC champions with a 17-0 record! Read more

The Atlanta 2-Day Walk for Breast Cancer held its first Open House of 2010 this past Saturday. The event served as the perfect opportunity for attendees to meet walkers, sponsors, crew and staff, and hear how the organization has raised $6.6 million for the metro-Atlanta breast cancer community.

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The inaugural Marty 5K walk/run and 1 mile Fun Run was held this past Saturday where it successfully raised funds and awareness for Memories of Love, a non-profit service organization that helps families with young children and a parent facing a life-threatening illness create happy memories.

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