The Dalton Agency is excited to announce we’re doing project work for Mobio, a developer of smart phone apps. Their Mobio app is an identity-based platform that uses 2D QR barcodes to access promotional information, make secure and convenient payments, as well as enable a broad range of other identity based services. Read more

Getting people off the couch and taking that first simple step to a healthier life is a cornerstone of the American Heart Association’s mission. We thought long and hard on how to get this message of empowerment across to people who are inundated with ads trying to scare them into making a life change. In the spirit of AHA’s “Today’s the Day” marketing campaign, we simply wanted to encourage people to do one little thing today to get heart-healthy. We decided what was needed was a rich media campaign that was as fun as it was informative. An interactive piece that people would spend time with––learn, laugh, and even share with those they care about. With this strategy in place, “Get Roland on the Couch” was born. Read more

By Dave Josserand, Executive Vice President/Chief Strategic Officer

Working for one of the best known brands in the world has been much of what has fueled the growth of the Dalton Agency. Since being awarded the Jacksonville McDonald’s Co-op 13 years ago, Dalton has added the Savannah, Georgia and Orlando, Florida markets and now we’re proud to announce the addition of the Columbia, South Carolina Co-op, which was awarded to Dalton last week. This brings our total to four Co-ops or more than 375 McDonald’s restaurants in three states.

We’re definitely “lovin’ it!” Read more

If you live in Florida, you’re always somewhat amused when the national department stores run their back to school ads featuring sweaters and heavy clothes. That might fly in New York in September, but down here it’s still shorts and flip flop season. That’s why Bealls is setting itself apart from the pack by celebrating how Florida goes back to school. Read more

Check out the latest McDonald’s bus wrap to hit the streets courtesy of the Dalton Agency.  If you haven’t tried one of the real fruit Smoothie flavors at your local McDonald’s, you’re missing out on the sweet and smooth summer sensation.

Our latest McDonald’s spot celebrates how much busy working moms get done each day. And reminds them that McDonald’s is always there for them. Read more

Flamingos get their pink hue from their diet. A Flamingo’s eye is bigger than its brain. These are the things you find out when you help your client celebrate National Pink Flamingo Day. Like Flamingos, Beall’s Department Store is quintessential Florida. We saw National Pink Flamingo Day as an opportunity to reinforce their brand and excite customers with a special one-day promotion. Read more

Buying Jaguars season tickets may be one of the best ways for you to save money around town.

As part of the continuing effort to boost the Jaguars season ticket sales, Team Teal is introducing Team Deals, a book of gift certificates from area merchants with a combined value of more than $2,000 each.  Read more

Check out this sweet little spot for the Jacksonville Zoo’s newest exhibit, Tuxedo Coast. It’s been one of the Zoo’s most successful advertising campaigns for a new exhibit!

Wayne Weaver addresses the crowd

City Hall was turned into Teal Hall on Thursday afternoon.

Team Teal, the long-term initiative to spark renewed interest and vitality in the Jacksonville Jaguars and in the community at large, held another rally during the lunch hour downtown.  Jaguars owner Wayne Weaver joined Jacksonville Mayor John Peyton, current Jaguars quarterback David Garrard and former Jaguars offensive tackle Tony Boselli in the atrium at City Hall as they continue to help drive ticket sales for the 2010 season. Read more