by Ellen Repasky, VP, Account Director, Dalton Agency Atlanta
Today, there are so many channels for interacting with (and sharing our passion for) the brands we love or admire, many of them online. Our insatiable demand for instant gratification is fed by giant digital spoonfuls of new content every day. (more…)
We unleashed the power of outdoor for a butterfly exhibit.
We knew we wanted to make a big visual impact when we were designing the outdoor boards for Butterfly Hollow, the newest attraction at the Jacksonville Zoo and Gardens. Thanks to digital 14′ x 48′ outdoor boards we did just that.
by Jonathan Ginburg, Account Supervisor, Dalton Agency Atlanta
As the market seems to gain momentum from the recession that began in 2007, companies are trying to gain back the trust that was lost among their customers. But the acquisition of a trusted customer isn’t anything new in 2012. (more…)
The first in a series of TV spots promoting the Jacksonville Zoo and Garden’s
butterfly and fairy exhibit Butterfly Hollow. This campaign revolves around
journal entries by renowned butterfly and fairy expert Professor Wendy
Perrywhistle from Eldonshire, England (wink wink). It was all done in house
by our team of motion graphics artists. Take a look and let your imagination
Increasing awareness of available funds and creating efficiency at the sales channel level.
GFCU needed to break away from traditional, rate-focused mortgage messages that blanketed the market. Implementing an integrated campaign that reinforced the higher-level benefit of easy access to loan money, they could maximize impact with a relatively low marketing budget.
Putting the focus on their competitors’ lack of personal customer service, NYCM Insurance, a century-old property and casualty insurer, developed an integrated campaign emphasizing how people feel about being treated like a number. This effort brought together paid and non-paid media, and place-based messaging. (more…)
Here’s why everyone is flocking to Bealls this winter.
by Tim McGugan, Dalton Agency Social Media Manager
On my recent trip to Las Vegas, I had the opportunity to take a big gamble and hope that I would walk away a winner. No, it wasn’t a bet that I was placing at my hotel casino. Instead, I was wagering I could take my client’s social media presence and grow a greater audience at one of the largest industry trade shows in the country. (more…)