
A perfect blend of complementary ingredients that create an enjoyable, memorable experience for the customer––Yes, it’s an accurate description of McDonald’s new Frappe Ice coffee treat. It’s also a great metaphor for our approach to Media. For the launch of the new Frappes, the agency brainstormed and developed an integrated campaign that worked seamlessly together, including digital tactics supporting a combination of TV, radio, outdoor and merchandising initiatives. (more…)














