Congratulations to our client, the American Heart Association on being named as 2013 Health NonProfit Brand of the Year in Annual EquiTrend study

Here’s the official press release:

American Heart Association named as 2013 Health NonProfit Brand of the Year in Annual EquiTrend study
(DALLAS, March 20)— The American Heart Association has been named the Health NonProfit Brand of the Year by the 2013 Harris Poll EquiTrend®, an annual tracking study that measures and compares more than 1,500 brands.

“This recognition is a tribute to our more than 22.5 million volunteers and supporters, from the researchers who continue the lifesaving vision of our founders to the families who lace up their shoes for our Heart Walks,” said Nancy Brown, Chief Executive Officer of the American Heart Association. “It is especially meaningful as we work toward our goal of both a 20 percent improvement in cardiovascular health for all Americans, and a 20 percent reduction in cardiovascular and stroke deaths by 2020. Statistics show we are making progress, and this study serves as further confirmation that we are a trusted source for changing and saving lives.”

The American Heart Association funds more cardiovascular research than any entity outside the federal government – more than $128 million in the last fiscal year, and more than $3.5 billion since 1949.

While the American Heart Association prides itself on being rooted in science, programs and campaigns aimed at consumers continue to have a major impact. Examples include:

The Heart-Check mark that helps Americans make healthier choices on grocery store items and restaurant meals; the mark is a recognized and trusted nutritional icon.
CPR training of more than 14 million people worldwide each year.

The Hands-Only CPR campaign reminds people that anyone can be a lifesaver; when an adult collapses, just push hard and fast in the center of the chest to the beat of the song, “Stayin’ Alive.”

Go Red For Women, the awareness campaign educating the public that heart disease is the No. 1 killer of women in the U.S., claiming more lives than all forms of cancer combined, and that the warning signs of a heart attack can be different for women than for men.

“The mission of the American Heart Association touches every household in America,” said Donna Arnett, Ph.D., M.S.P.H., the organization’s President and Chairperson of the Department of Epidemiology at the University of Alabama at Birmingham School of Public Health. “These results indicate that the American Heart Association is recognized as leading the overall fight against heart disease and stroke, and is a valued resource in the fight for the lives that mean the most to you.”

This is the 25th year of the Harris Poll EquiTrend, which evaluates a brand’s position within and outside of its industry based on a survey of more than 38,500 Americans.

The EquiTrend ranking is based on an “Equity score” which provides an understanding of a brand’s overall strength. That score is determined by a calculation of Familiarity, Quality and Purchase Consideration.

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About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke—America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country or visit heart.org.

About Harris Interactive
Harris Interactive is one of the world’s leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client’s research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us – and our clients—stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.

Media Contact:
Miriam Hansen
Miriam.Hansen@heart.org; (214) 706-1527

We had an amazing time meeting some of the most passionate fans in the world while shooting the new Jacksonville Jaguars season ticket campaign. We wanted to celebrate the people who Stand United with the team; the season-ticket holders. Our goal was to capture the pride and ownership that they feel for the Jaguars, while inviting everyone in the region to claim their section.

“Our team noticed that when two Jaguars fans meet, one of first things they share is their section number in Everbank Field.” says Kevyn Faulkenberry, Dalton Agency vp/executive creative director. “It’s a sign of pride, of loyalty. Each section has its own personality and attitude, and we just wanted to tap into their passion for the team, to share it with the fans who have not yet discovered their section.”

For information on how you can claim your section, visit www.jaguars.com or call 904-633-2000.

Like many nonprofits, the Jacksonville Humane Society hold events throughout the year where staff and volunteers passionate about their common cause gather to raise money and share their message. (more…)

About 795,000 Americans each year suffer a new or recurrent stroke. That means, on average, a stroke occurs every 40 seconds.

On average, every 4 minutes someone dies of stroke.

These statistics are why the American Stroke Association wants everyone to know that when we all work together, stroke is preventable, treatable and beatable. (more…)

Ever worn a Parka to the beach on a sunny day? You might want to bring one along if you plan on cooling down with the blended icy goodness of a McDonald’s Frappe or Smoothie.

This spot was created and produced by the Dalton Agency’s talented creative and post production team for our client, McDonald’s.

The Dalton Agency is a driven national full-service advertising, public relations and digital agency headquartered in Jacksonville, Florida with offices throughout the Southeast, including Atlanta, Georgia and Orlando, Florida.

This promotion is only at participating McDonald’s for a limited time.

Here is the Dalton Agency’s latest animated spot for McDonald’s. Developed, animated and produced in-house by our talented team of motion graphics wizards, this spot features McDonald’s $1 beverage promotion in a out-of-this-world environment. (more…)

Here’s our own Misty Skipper, director of strategic communications and public affairs, with Buddy Valastro, TLC’s “Cake Boss.”

Tom Coughlin Jay Fund is being featured on TLC’s “Cake Boss.” The first airing of the show is January 7 at 10:30 p.m. It was filmed with Coach Coughlin and pediatric oncology patients from the New York/New Jersey area and Giants players during the charity’s annual ice cream social at the Giants’ training facility. The highlight of the episode is a special cake reveal from the “Cake Boss.”

“Helping to coordinate the filming of the Tom Coughlin Jay Fund episode of TLC’s ‘Cake Boss’ was a really special experience,” said Misty Skipper, director of strategic communications and public affairs. “Not only did we get to spend the day with Coach Coughlin and Giants team members as they gave behind-the-scenes tours of their practice facility and held an ice cream social for local pediatric oncology patients, we also got to meet Buddy and the Carlo’s Bakery team. While I have watched the show for years and looked in amazement at the masterpieces they create, nothing compares to seeing (and tasting) the true artisanship in person.”

To learn more about Tom Coughlin Jay Fund and their efforts to assist children with leukemia and other cancers and their families by providing emotional and financial support to help reduce the stress associated with treatment and improve their quality of life, visit their website.

You can follow Tom Coughlin Jay Fund on Facebook and Twitter.

JACKSONVILLE, Fla., – Dec. 11, 2012 – The Dalton Agency, a national advertising and public relations agency headquartered in Jacksonville, Fla. with offices in Atlanta, Columbia, Orlando, Savannah and Tampa, announced today that LEGOLAND^® Florida has selected it to provide national public relations and social media services for the rapidly expanding theme park. (more…)

The Dalton Agency is humbled to work with the Tom Coughlin Jay Fund Foundation to develop its new logo, look and brand. (more…)

The Dalton Agency is excited to announce that the Jacksonville Zoo shattered its annual attendance record during the fiscal year that ended Sept. 30 with 801,642 visitors, almost 50,000 more than the 2010-11 attendance. (more…)