When we made a commitment to engage in social media five years ago, we set a strategic goal of making it one of our core competencies and making sure we practiced what we preached. After all, if we were going to enter the world of new media and advise our clients, we had to walk the walk. (more…)
“What I’ve learned from the inspiring Warriors I’ve met.”
Pat McKinney, partner/evp/chief creative director at the Dalton Agency, has been interviewing warriors while directing a series of videos for our client, Wounded Warrior Project. As he shares below, it has been an inspiring, life-changing experience. (more…)
Nine nonprofits chosen for 2013 Dalton Cares Initiative
Check out full versions of all the Dalton Cares posters for the selected nonprofits at www.DaltonCares.com.
We are excited to unveil the artwork for the nine local nonprofits selected to participate in the annual Dalton Cares charitable initiative. The nine finalists were selected out of more than 550 nominations for nearly 200 nonprofits in the Atlanta, Jacksonville, Orlando and Tampa areas.
“We are overwhelmed by the great response to Dalton Cares. This is the first year we have expanded this campaign beyond North Florida, and we are glad that we did,” said Jim Dalton, president and CEO for the Dalton Agency. “It is rewarding to see all the passion that people have for these deserving organizations and we look forward to helping these excellent nonprofits raise awareness and promote their important work.”
Each will receive an Agency-designed creative awareness poster that is valued at $5,000. All nine nonprofits will receive their poster artwork to use as they wish.
Posters created for the nine finalists will be showcased at the Dalton Agency’s Jacksonville office’s storefront windows March 5 through the summer and digital versions are located at www.DaltonCares.com.
Public votes can be cast online through www.DaltonCares.com or at the Agency’s storefront windows by scanning the poster’s QR code with a smart phone’s QR code reader app. Members of the public are encouraged to use social media to share their favorite poster design and vote for the one they feel should be the overall winner. The Dalton Agency will award the nonprofit with the most social media votes a $1,000 cash donation.
“The goal of Dalton Cares has always been to raise awareness and conversation around these great nonprofits that so often get over looked as we go through our busy days.” says Kevyn Faulkenberry, Dalton Agency VP/executive creative director. “We want to do everything we can to promote these nine organizations on our social media networks and remind every one how fortunate we are there are so many real people out there working to make our communities better places.
The winning nonprofit, which is determined by public voting, will be announced April 23.
904 Magazine choose Dalton as one of 2013’s “Companies with Heart”
The Dalton Agency is humbled to be chosen by 904 Magazine as one of Jacksonville’s Companies with Heart.
Caring is a team activity at Dalton. Thanks to all our Dalton family, those in this photo and all the others around the Southeast, who give so much of themselves to the communities they live in. And thanks to Jim Dalton for building a culture where giving back is valued and celebrated.
In the 2013, the Dalton Agency will continue to:
• Donate our time, talent and expertise working with such deserving nonprofits as Ronald McDonald House, the Jacksonville Humane Society, Make-a-Wish Georgia, First Coast No More Homeless Pets, Family Foundations, American Heart Association – First Coast Market, along with many others.
• Leverage social media to raise the conversation around nine featured nonprofits throughout the Southeast through its annual DaltonCares initiative.
• Encourage all of our associates to get even more involved with the local nonprofit organizations they believe in, both as volunteers and as leaders.
We know that caring as a company makes us all better individuals. That is why Dalton Cares.
Pictured above: Jennifer Savage, Devon Stiles, Kevyn Faulkenberry, Heather Houston, Aliera Peterson, Cari Holland and Joe Wolf at 904 Magazine’s Companies with Heart luncheon.
Together, stroke is preventable, treatable and beatable.
It’s now in the history books. On the field, the Ravens took home the Vince Lombardi trophy and the title of Super Bowl XLVII champions in an exciting game that will be remembered for its emotional opening songs, electric half-time show featuring Beyonce, the partial stadium blackout that followed the half-time show, and as always, the ads. (more…)
This Sunday, February 3, is one of the biggest nights of the year, both for football fans and for advertising agencies! The Dalton Agency is proud to be your headquarters for all that is ad-related about the Big Game, all weekend long. (more…)
Ever worn a Parka to the beach on a sunny day? You might want to bring one along if you plan on cooling down with the blended icy goodness of a McDonald’s Frappe or Smoothie.
This spot was created and produced by the Dalton Agency’s talented creative and post production team for our client, McDonald’s.
The Dalton Agency is a driven national full-service advertising, public relations and digital agency headquartered in Jacksonville, Florida with offices throughout the Southeast, including Atlanta, Georgia and Orlando, Florida.
This promotion is only at participating McDonald’s for a limited time.
Our Dalton Cares initiative for showcasing nonprofits returns for 2013, bigger than ever
We’re excited to announce that our Dalton Cares initiative is returning for 2013. For more than 20+ years, the Dalton Agency has remained committed to the importance of supporting the nonprofit community through our time, talent and resources. Last year, the Jacksonville Humane Society was our big Dalton Cares beneficiary, based on public voting from nine selected nonprofit candidates.
“This year, as the Dalton Agency expands its footprint across the Southeast, we are proud to extend the reach of the Dalton Cares campaign to include nonprofits not just in Jacksonville, but also in Atlanta, Orlando and Tampa,” said Jim Dalton, president and CEO for the Dalton Agency. “Dalton Cares is our way of showing that we value the work nonprofits do in all of these communities.”
Individuals and organizations may nominate local 501(c)3 registered nonprofits by filling out nomination forms at DaltonCares.com. In mid-February, nine nominees will be selected as finalists to receive an awareness poster, valued at $5,000, designed and produced by the Dalton Agency. In early March, the posters created for the nine selected nonprofits will be showcased at the Dalton Agency’s Jacksonville office’s storefront windows and digital versions will be published to the agency’s blog and Facebook page.
“In addition to raising awareness, we are looking to help nonprofits realize the effectiveness of social media and online campaigns,” said Dalton. “By incorporating social elements, we hope to provide more than just the creative items, but also show the power of social communications.”
The public will vote via social media to determine the overall winner. In addition to the artwork, the nonprofit with the most online votes will be awarded a $1,000 cash donation from the Dalton Agency. The winner will be announced April 23.
The Dalton Agency, a national advertising and public relations firm, represents a wide range of regional, national and international clients. The agency provides award-winning creative designs and brand development, public relations and social media strategies, public affairs and government relations consultation, media placement, crisis communications, interactive and digital design and programming, as well as television and radio production services. Learn more by visiting its website at www.daltonagency.com.
Taking McDonald’s $1 beverage promotion for a CGI spin.
Here is the Dalton Agency’s latest animated spot for McDonald’s. Developed, animated and produced in-house by our talented team of motion graphics wizards, this spot features McDonald’s $1 beverage promotion in a out-of-this-world environment. (more…)