Brand Engineering

 

A new brand for the Tom Coughlin Jay Fund Foundation

The Dalton Agency is humbled to work with the Tom Coughlin Jay Fund Foundation to develop its new logo, look and brand. (more…)


GreenPlant Energy plugs into the Dalton Agency

GreenPlant Energy has chosen the Dalton Agency to work along side them to rebrand their company and position it for continued growth in the future. (more…)


Think your company’s reputation is rock solid? So did Berkshire Hathaway.

by Debbie Dryden, Director of Thought Leadership, Dalton Agency Atlanta

Results of this year’s Harris Poll Reputation Quotient® (RQ) study recently were released, and several companies, including Berkshire Hathaway and Bank of America, are longing for the days of yesteryear.  (more…)


Embrace the Power of Customer Analytics

By Debbie Dryden, Dalton Agency, VP, Thought Leadership

Analytics technology has been changing rapidly and is now the No. 1 technology priority for both CIOs and CFOs, according to Gartner.  The reason is clear.  Nucleus Research recently released a report revealing that organizations get $10.66 of value for every $1 invested in analytics. (more…)


NYCM takes a stand on customer service in a declining market and wins.

Putting the focus on their competitors’ lack of personal customer service, NYCM Insurance, a century-old property and casualty insurer, developed an integrated campaign emphasizing how people feel about being treated like a number. This effort brought together paid and non-paid media, and place-based messaging. (more…)


Quality makes it a Colt.

ColtPrint

For over 50 years, Colt has been supplying U.S. troops with the most dependable, accurate and field-tested rifles in the world. (more…)


Celebrating the Colt Brand.

We’re excited to premiere our first work for Colt Defense. From the jungles of Vietnam to the heat of the middle east, no rifle has seen more combat or been in more extreme conditions than Colt. This high energy video captures the heritage and honor of the Colt brand.

Dalton is proud to be a part of Colt’s 174 year tradition of quality.

Check out more of the campaign here.


What’s better than impressions? Expressions.

By Kevyn Faulkenberry, Executive Creative Director

Outside of sales, it used to be marketing professionals were mainly concerned about impressions. How could we get people to just see our message? (more…)


Today’s the day to join the movement.

We’ve highlighted a lot of the digital work we’ve done for the American Heart Association, but here is an example of some of the print work we’ve done. Today’s the day to make one little change that leads to a healthier you.


A very heartfelt shoot with the American Heart Association.

We had the pleasure of working on a national video and set of PSAs for the American Heart Association. One of the leading health organizations in the world, we wanted to capture the impact and emotion of the American Heart Association’s work over the years. (more…)