The Dalton Agency is excited to announce that the Jacksonville Zoo shattered its annual attendance record during the fiscal year that ended Sept. 30 with 801,642 visitors, almost 50,000 more than the 2010-11 attendance. (more…)

The American Heart Association wants everyone to know that exercising for as little as 30 minutes a day can reduce your risk of heart disease. In fact, studies show that for every hour of walking, you may increase your life expectancy by two hours. (more…)

We’re excited to announce that our Jacksonville Zoo and Garden’s DinoAlive! campaign won ‘The Henry’ (1st prize) for Mixed Media Campaign at the 2012 Flagler Awards held during the Florida Governor’s Conference on Tourism with Visit Florida. (more…)

LeanLocal, a Palm Coast, Fla.-based technology company, has now launched LeanLocal.com, an online way to find, connect to and support local businesses. (more…)

Check out our most recent McDonald’s® spot for McCafe® real fruit smoothies. Smooth, luscious and fruity, you can’t go wrong with these refreshing treats, no matter where you are.

When it’s summertime in Florida, the outdoor activities are endless, the smiles contagious and the weather picture-perfect! Which is exactly what inspired our new summer campaign for Bealls Department Stores. (more…)

Congratulations to our client, Cresswind at Lake Lanier, for receiving some excellent coverage from the Gainesville Times this week. (more…)

Last Friday night, the McDonald’s sampling vehicle parked itself right outside the main gate at the Carolina Baseball Stadium in Columbia, South Carolina. (more…)

The Dalton Agency is proud and honored to announce our association with Wounded Warrior Project (WWP). (more…)

by Mike Hancock and Chris Conte

Football is an all or nothing sport. You’re either “ALL IN,” or you’re watching 
from the sidelines. These stirring TV spots, featuring Jaguars’ new owner Shad
 Khan and Coach Mike Mularkey, capture this level of passion and dedication,
 assuring fans that the Jaguars organization is definitely ALL IN.

While working on these spots, our team had the opportunity to be a part of the “rebirth” of the Jaguars. The new owner and new coach (as well as the rest of the Jaguar organization) have committed to do everything they can to for this city and its fans. What better way to announce that, than a message directly from them?

From a production standpoint, we really wanted to keep the focus on Khan 
and Mularkey’s message. It needed to be up close and personal – nothing flashy 
or over the top. Just the coach and the owner making a promise to the fans.
 And they knocked it out of the park. You can see the dedication in their
 eyes and really feel the passion in their voices.

We are the Jaguars’ Agency of Record, and we are ALL IN!