The Dalton Agency is excited to announce that the Jacksonville Zoo shattered its annual attendance record during the fiscal year that ended Sept. 30 with 801,642 visitors, almost 50,000 more than the 2010-11 attendance. (more…)

Here at the Dalton Agency, we’re driven by passion and creativity. And we think that it should be celebrated and rewarded. (more…)

Thousands of feet across the United States hit the pavement on Saturday, May 19 to support the Angelman Syndrome Foundation (ASF) in its search to find a cure for Angelman Syndrome (AS), a neurodevelopment disorder similar to autism.  (more…)

Congratulations to our client, Cresswind at Lake Lanier, for receiving some excellent coverage from the Gainesville Times this week. (more…)

Last Friday night, the McDonald’s sampling vehicle parked itself right outside the main gate at the Carolina Baseball Stadium in Columbia, South Carolina. (more…)

What do you get when you combine the Harlem Globetrotters, free Caramel Frappe samples, Ronald McDonald, and the McBites Mobile? A whole lot of fun! (more…)

Putting the focus on their competitors’ lack of personal customer service, NYCM Insurance, a century-old property and casualty insurer, developed an integrated campaign emphasizing how people feel about being treated like a number. This effort brought together paid and non-paid media, and place-based messaging. (more…)

This year, we’re excited to renew our Dalton Cares initiative. For more than 20 years, the Dalton Agency has supported Northeast Florida’s nonprofit community through our time, talent and resources. Last year, First Coast No More Homeless Pets was our big Dalton Cares beneficiary, based on public votes out of nine selected nonprofits.

This year, we’d like your help in recognizing what deserving organizations we should promote through Dalton Cares.

“Nonprofits are increasingly being challenged to do more with less,” said Jim Dalton, president and chief executive officer of Dalton Agency, “Dalton Cares is our way of showing that we value the work they do in our community, and it allows us the opportunity to give our time and talents to raise awareness of these organizations and their missions. Our entire company is excited to once again support this community effort.”

If you’d like to be nominate a nonprofit you care about, simply visit DaltonCares.com today. http://www.daltoncares.com

Here’s how Dalton Cares works.
The Dalton Agency’s creative teams will design promotional posters for nine selected nonprofit organizations, intended to raise awareness of their charitable work.

The posters will be displayed in the windows of our downtown Jacksonville office as well as at DaltonCares.com and our Facebook page. We will promote them all through our resources. The public will vote for their favorite posters, and the winning organization will receive a donation of $1,000. And there might be some other surprises along the way:)

Every charity selected will also be presented with their artwork—valued at $5,000—to use in any way they wish.

We will select nine finalists from all nominated organizations and will announce the finalists on February 20. Following the public voting, which starts on February 27, the winner will be announced on May 14.

Disclaimer: Participating organizations must be tax-exempt under section 501(c)(3) of the Internal Revenue Code.

This holiday season, McDonald’s of Columbia teamed up with ABC Columbia to partner with our local Marines in their Toys for Tots toy drive.  In a little over two weeks, our restaurants were able to raise over 1,000 toys, and provide the drive with increased visibility.

This year’s campaign helped over 6,500 children in the Midlands, a 40% increase over last year. With over 1 million children living in poverty in our state, McDonald’s was excited to be able to spread some joy to those that are living in our area.

“The most rewarding part of this is seeing the children light up when you deliver their toys,” said Lloyd Sorrell, Toys for Tots Coordinator and Columbia Marine.  Our favorite part?  That the Marines are able to provide not only a toy, but a role model of patriotism, physical fitness, grooming, discipline, and moral character.

Every child deserves a little Holiday, and McDonald’s is honored to have been apart of delivering the message of hope to many Midlands children this year.

Over 1,000 families previewed the new Happy Meal at EdVenture Children’s Museum in Columbia, South Carolina. (more…)