It’s now in the history books. On the field, the Ravens took home the Vince Lombardi trophy and the title of Super Bowl XLVII champions in an exciting game that will be remembered for its emotional opening songs, electric half-time show featuring Beyonce, the partial stadium blackout that followed the half-time show, and as always, the ads. (more…)

We’re excited to announce that our Dalton Cares initiative is returning for 2013. For more than 20+ years, the Dalton Agency has remained committed to the importance of supporting the nonprofit community through our time, talent and resources. Last year, the Jacksonville Humane Society was our big Dalton Cares beneficiary, based on public voting from nine selected nonprofit candidates.

“This year, as the Dalton Agency expands its footprint across the Southeast, we are proud to extend the reach of the Dalton Cares campaign to include nonprofits not just in Jacksonville, but also in Atlanta, Orlando and Tampa,” said Jim Dalton, president and CEO for the Dalton Agency. “Dalton Cares is our way of showing that we value the work nonprofits do in all of these communities.”

Individuals and organizations may nominate local 501(c)3 registered nonprofits by filling out nomination forms at DaltonCares.com. In mid-February, nine nominees will be selected as finalists to receive an awareness poster, valued at $5,000, designed and produced by the Dalton Agency. In early March, the posters created for the nine selected nonprofits will be showcased at the Dalton Agency’s Jacksonville office’s storefront windows and digital versions will be published to the agency’s blog and Facebook page.

“In addition to raising awareness, we are looking to help nonprofits realize the effectiveness of social media and online campaigns,” said Dalton. “By incorporating social elements, we hope to provide more than just the creative items, but also show the power of social communications.”

The public will vote via social media to determine the overall winner. In addition to the artwork, the nonprofit with the most online votes will be awarded a $1,000 cash donation from the Dalton Agency. The winner will be announced April 23.

About us:
The Dalton Agency, a national advertising and public relations firm, represents a wide range of regional, national and international clients. The agency provides award-winning creative designs and brand development, public relations and social media strategies, public affairs and government relations consultation, media placement, crisis communications, interactive and digital design and programming, as well as television and radio production services. Learn more by visiting its website at www.daltonagency.com.

Here’s our own Misty Skipper, director of strategic communications and public affairs, with Buddy Valastro, TLC’s “Cake Boss.”

Tom Coughlin Jay Fund is being featured on TLC’s “Cake Boss.” The first airing of the show is January 7 at 10:30 p.m. It was filmed with Coach Coughlin and pediatric oncology patients from the New York/New Jersey area and Giants players during the charity’s annual ice cream social at the Giants’ training facility. The highlight of the episode is a special cake reveal from the “Cake Boss.”

“Helping to coordinate the filming of the Tom Coughlin Jay Fund episode of TLC’s ‘Cake Boss’ was a really special experience,” said Misty Skipper, director of strategic communications and public affairs. “Not only did we get to spend the day with Coach Coughlin and Giants team members as they gave behind-the-scenes tours of their practice facility and held an ice cream social for local pediatric oncology patients, we also got to meet Buddy and the Carlo’s Bakery team. While I have watched the show for years and looked in amazement at the masterpieces they create, nothing compares to seeing (and tasting) the true artisanship in person.”

To learn more about Tom Coughlin Jay Fund and their efforts to assist children with leukemia and other cancers and their families by providing emotional and financial support to help reduce the stress associated with treatment and improve their quality of life, visit their website.

You can follow Tom Coughlin Jay Fund on Facebook and Twitter.

JACKSONVILLE, Fla., – Dec. 11, 2012 – The Dalton Agency, a national advertising and public relations agency headquartered in Jacksonville, Fla. with offices in Atlanta, Columbia, Orlando, Savannah and Tampa, announced today that LEGOLAND^® Florida has selected it to provide national public relations and social media services for the rapidly expanding theme park. (more…)

The Dalton Agency will partner with and serve as the agency of record for Yo-Fi Wellness. Yo-Fi Wellness provides companies an Internet-based, affordable way to bring healthy living initiatives to their employees through instructive yoga, fitness, nutrition and meditation video content. (more…)

The Dalton Agency is humbled to work with the Tom Coughlin Jay Fund Foundation to develop its new logo, look and brand. (more…)

By Debbie Dryden, Dalton Agency, Director of Thought Leadership

The emphasis on corporate social responsibility has sparked a new wave of corporations – benefit corporations or B Corps, described as “a new wave of business with a soul.” (more…)

Thousands of feet across the United States hit the pavement on Saturday, May 19 to support the Angelman Syndrome Foundation (ASF) in its search to find a cure for Angelman Syndrome (AS), a neurodevelopment disorder similar to autism.  (more…)

Congratulations to our client, Cresswind at Lake Lanier, for receiving some excellent coverage from the Gainesville Times this week. (more…)

Camp Boggy Creek enriches the lives of seriously ill children and their families by creating a life-enhancing camp experience that is exciting, empowering, memorable, safe and medically sound, at no cost to them. And, it is one of nine nonprofits competing for $6,000 in combined advertising services and cash donations in our 2012 Dalton Cares campaign.

Dalton Cares is the Dalton Agency’s annual charitable campaign that aims to build awareness and public support for area nonprofits. To build awareness for Camp Boggy Creek and its 2nd Annual Challenge Bicycle Ride on Sept. 8, 2012, the Dalton Agency’s Ashley Lynch, copywriter, and Pat McKinney, vice president and chief creative director, developed a poster featuring two bicycle helmets positioned facing each other to form a heart.

“When I designed this piece, it was to show how Camp Boggy Creek is centered in love and that this ride is a way for others to show their love by signing up,” said McKinney.

“We would like to thank the Dalton Agency for creating a fabulous poster for our use for the 2nd Annual Camp Boggy Creek Challenge Ride,” said Colleen Monday, marketing and communications manager for Camp Boggy Creek. “Dalton Cares is an exciting way to get our fans involved in the voting contest.”

Alongside posters for eight other area nonprofits, Camp Boggy Creek’s poster is being showcased at our Jacksonville office’s storefront windows and digitally at www.daltoncares.com. The public is invited to use social media to vote for their favorite poster design and determine the winner. Vote for Camp Boggy Creek and help them continue to provide year-round medical camps for children ages 7-16 who suffer from a chronic or life-threatening illness.

For more information on Camp Boggy Creek or the Challenge Ride, visit www.boggycreek.org.