Pat McKinney, partner/evp/chief creative director at the Dalton Agency, has been interviewing warriors while directing a series of videos for our client, Wounded Warrior Project. As he shares below, it has been an inspiring, life-changing experience. (more…)
Helping Wounded Warrior Project heal the wounds of war
by Tim McGugan, Dalton Agency Social Media Manager
On my recent trip to Las Vegas, I had the opportunity to take a big gamble and hope that I would walk away a winner. No, it wasn’t a bet that I was placing at my hotel casino. Instead, I was wagering I could take my client’s social media presence and grow a greater audience at one of the largest industry trade shows in the country. (more…)
At over 300 pages, this annual catalog for Safariland is no simple undertaking. Targeted at law enforcement, civilian and military personnel, it contains all the products and services offered by Safariland. It takes months of hard work and dedication to make sure it lands ready for its unveil the week of SHOT Show, the biggest industry trade show of the year.
“We strive to make the catalog exciting and easy to navigate so our customers can find products that pertain to their profession.” says Caleb Lawrence, Dalton Agency group creative head/senior art director on Safariland. “This year we shot for over a week to capture the photos that are throughout the book.”
Lawrence, a former police reserve officer, always brings a special passion to this project, “The products take up a lot of surface area, but we try to work in a few kick-ass photos of recreated scenarios that law enforcement consumer and military go through every day. It’s a fun project to bring to life and a great client to work for.”
Here are a few photos to give you an idea of the scope of the catalog. It is a beast.
We’re excited to premiere our first work for Colt Defense. From the jungles of Vietnam to the heat of the middle east, no rifle has seen more combat or been in more extreme conditions than Colt. This high energy video captures the heritage and honor of the Colt brand.
Dalton is proud to be a part of Colt’s 174 year tradition of quality.
WEST HARTFORD, Conn. – Colt Defense LLC, one of the world’s leading designers, developers, and manufacturers of rifles and carbines, today announced it has partnered with three of the most well respected and experienced manufacturer representatives to meet the needs of law enforcement professionals, commercial distributors and dealers. (more…)
It is one thing to develop an advertising campaign for a limited edition Ruger rifle that celebrates 100 years of Boy Scouts, but it is a not everyday that we get to design the gun itself. (more…)
Few clients create products that can mean the difference between life and death. Safariland, makers of body armor for law enforcement and the military, is such a client. For Safariland, saving lives is not just amission; it is engrained in its culture. The Safariland Saves Club® is one of the most recognized programs of its kind in the body armor industry, with more than 1800 officer saves since 1987. (more…)
Pat McKinney, partner/evp/chief creative director at the Dalton Agency, has been interviewing warriors while directing a series of videos for our client, Wounded Warrior Project. As he shares below, it has been an inspiring, life-changing experience. (more…)
