Congratulations to our client, Cresswind at Lake Lanier, for receiving some excellent coverage from the Gainesville Times this week. (more…)

Client: The Glass House at Riverfront Park, Denver, CO
Type: Urban Developments
The Glass House, a new 23-story, glass-and-steel building set in the heart of Riverfront Park, was designed and priced for the 25-34, singles market. Research led the agency to utilize the Internet and permission-based marketing to promote this unique product. E-mails, teaser Web sites, viral marketing and a limited amount of outdoor and print advertising were used to reach the market with a limited budget.
Results: The marketing-communications plan generated almost 7,000 leads via the Internet, which lead to 395 pre-construction sales in a five-month period.

Client: Bear Lake Reserve, NC
Type: Mountain Resort

Bear Lake was a start-up project located in a remote area of Western North Carolina. Sales were initiated before infrastructure was completed. Market research identified the key markets as Atlanta and areas of South Florida. The agency developed the identity and built a campaign that was unveiled in “chapters” to help overcome the lack of tangible assets during the first two phases. This approach appealed to the “pioneer buyers” who preferred to purchase in the early phases of development. By targeting the key markets, over 5,000 leads were generated in 18 months. To take advantage of the strong initial interest, the agency managed a lottery-type launch event for the first releases.

Results: Over 300 homesites and cabins were sold in the first three years, including five successful sell-out launches.

If you build it, they don’t necessarily come. One of our real estate clients Nocatee had to find away to communicate a vision of a family-friendly community still under construction in the worst real estate market in the last 20 years. Our research showed parents were basing their home buying decision primarily on the child’s quality of life, i.e. schools, parks, neighborhood, pools and so on. We used that insight and created a campaign that asked parents to look at Nocatee, and its larger than life amenities, through the eyes of their child. (more…)

http://riverplaceplantation.com/

How does a new community located on a beautiful river and marsh in picturesque

Southeast Georgia attract city slickers? You have to tell its unique story in an engaging way. A way so people can picture themselves living in the community. RiverPlace Plantation offered a simpler life, with deep-water access, screened in porches and sprawling century old oaks. To bring our story to life, an integrated campaign was launched in major cities along the Atlantic Coast and through the Midwest. (more…)

Client: Tidelands on the Intercoastal, Florida
Type: Large-scale planned community

Client: Tahoe Mountain Resorts, North Lake Tahoe, CA
Type: Regional-Impact resort
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Client: Eagle Harbor, Fleming Island, Florida
Type: Large-scale planned community (more…)