The Dalton Agency will partner with and serve as the agency of record for Yo-Fi Wellness. Yo-Fi Wellness provides companies an Internet-based, affordable way to bring healthy living initiatives to their employees through instructive yoga, fitness, nutrition and meditation video content. (more…)

LeanLocal, a Palm Coast, Fla.-based technology company, has now launched LeanLocal.com, an online way to find, connect to and support local businesses. (more…)

GreenPlant Energy has chosen the Dalton Agency to work along side them to rebrand their company and position it for continued growth in the future. (more…)

As Manheim prepared for the 2010 NADA Convention, they faced predictions of low dealer traffic and booth interaction. This campaign changed that.

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The first ever broad-based communications plan of Manheim sought to build deeper emotional connections with the brand in order to drive long-term preference.  An integrated campaign was built around dealer personas that represented how different buyers and sellers all succeed in Manheim’s wholesale automotive dealer marketplace. (more…)

Cleaver-Brooks, the leading industrial boiler manufacturer, introduced a line of smaller boilers suited to the laundry and dry-cleaning industry. The Clean Show was an ideal forum to reach this audience. Cleaver-Brooks made a strong statement, demonstrating their commitment to the market while generating qualified leads. (more…)

For years, auto dealers traveled to live-auction yards to purchase wholesale vehicles. Our challenge was to drive online purchase volume at Manheim’s online auction site, OVE.com. We used Otto, the brand’s mascot, to get dealers to interact with the site by running a weekly “Where’s Otto” campaign.

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Here’s a cute little holiday card we designed for the wonderful folks at Advanced Disposal to send to all their clients and friends. (more…)

WEST HARTFORD, Conn. – Colt Defense LLC, one of the world’s leading designers, developers, and manufacturers of rifles and carbines, today announced it has partnered with three of the most well respected and experienced manufacturer representatives to meet the needs of law enforcement professionals, commercial distributors and dealers. (more…)

SecureWorks, a global internet security services company, needed to increase awareness in order to generate more RFP requests and, ultimately, more business. This digitally driven campaign broke through to the influential C-Suite, exceeding all campaign goals.

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