In April, we unveiled a new tagline for Barbizon Modeling and Acting Centers – a national brand that’s been helping prepare tweens and teens for the world of modeling and acting for over 70 years. Our next step was to take the new “Find Your Inner Star” branding online with a new website that would showcase the new brand in a way that would appeal to the youth of today, as well as their parents.
Click below for before and after screenshots.
Before
After
Dalton’s talented team of designers and programmers created a modern site that is equipped with a simplified user interface, lead generation tools, social media network integration and an easy-to-use content management system, or CMS tool, that helps the client perform their own updates. A rich CMS tool is critical for today’s sites that must continue to add new content and stay fresh for their ever demanding audiences. All of which helps Barbizon advance their mission to help today’s youth find their inner star.
By Michael Munz, Dalton Agency, Partner, EVP and Director of Public Relations +
Currently, I have observed that an increasing number of our clients, across various sectors, have asked a similar question: “what do our customers really think of us and what are they saying about us.” (more…)
Here at Dalton, we have a long-standing tradition of volunteerism, and we strive to encourage each other to contribute to local causes. In this post we’d like to highlight one of our Daltonites, Joe Wolf, for his participation with the Sulzbacher Center. (more…)
Social Media Now Influences Brand Perceptions, Purchase Decisions of 38 Million in U.S.
Okay, if you’re following the NFL you know it might not be the easiest time to get most fans excited about buying tickets. The players’ strike means you can’t use player images or speak directly about what’s going on behind the scenes. (more…)
AHA reality check: “Are you as good as you think you are?”
A recent study revealed that 99% Americans think they are in good heart-health. As they say, Denial isn’t just a river in Egypt. So how do you encourage people to get real and find out their true heart health? Well, this problem made us think that there are a lot of activities we think we are good at, but really aren’t––we all know the neighbor who thinks he’s an all-star at basketball, or the girl from work who thinks she’s a fabulous singer. (more…)
When we Daltonites get an idea in our heads, it’s no secret that we do whatever it takes to get it done. This time around, it all started with a prop. (more…)
The Dalton Agency is happy to congratulate one of its clients, Mike Freed, Florida managing partner of Brennan, Manna & Diamond, on being elected as the president of the Jacksonville Bar Association (JBA). (more…)
Dalton is taking Frozen Strawberry Lemonade to the Streets! (Literally!)
Given the recent national launch of Frozen Strawberry Lemonade, the latest addition to the McCafe line, McDonald’s recently came to the Dalton Agency with the task of creating a fun campaign to increase buzz surrounding this new product. (more…)
Dalton Agency Helps RedCoach Show Viability of Luxury Coach Travel
RedCoach, the first luxury ground transportation provider in the Southwest,
is celebrating its anniversary after a very successful first year. During
that first year, the Dalton Agency helped the young company show how viable
luxury coach travel is through an integrated public relations and social
media campaign. (more…)