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Author Archives: Aliera
SXSW Interactive Day Two: Show & Smell
One of the most difficult things in marketing is getting your product or brand in front of its target market in a unique way. But have you really explored all of the different ways to get the word out? In particular, have you thought about appealing to senses other than sight or sound? Continue reading
Brand Fans, the New Brand Marketers (SXSW)
This particular panel at South by Southwest (SXSW), was in high demand and a very insightful look into the world of crowd sourcing by team members from PepsiCo and Frito-Lay, two brands that have had obvious success and received tremendous fan engagement and goodwill from their own crowd sourcing efforts Continue reading
Posted in Advertising & Design, Blog, Interactive, Social Media
Tagged #SXSWi, branding, crowd sourcing, Social Media, sxsw
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Disaster: The Future of Crisis Communications (SXSW)
The unthinkable has happened – a tornado touched down in the center of Austin at the height of SXSW. The epicenter is at the Austin Convention Center, which has been reduced to rubble. You have a flock of frightened conventioneers who don’t know the city, aren’t sure who to listen to or where they should go, and there could be possible casualties, even fatalities. What do you do? Continue reading
SXSW Interactive: Day One
A productive first day at SXSW is in the books so I’m back to provide a short recap of the day’s festivities. Continue reading
Posted in Uncategorized
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Facebook Allows Admins to Update Page Usernames
Keeping up with changes to Facebook Pages can be a challenging juggling act for social media managers, especially when Facebook’s testing mechanism causes existing functionality (such as posting or commenting as a Page) to fail resulting in errors like sending … Continue reading
The Dalton Agency is ALL IN…Are You?
by Mike Hancock and Chris Conte Football is an all or nothing sport. You’re either “ALL IN,” or you’re watching from the sidelines. These stirring TV spots, featuring Jaguars’ new owner Shad Khan and Coach Mike Mularkey, capture this level … Continue reading
Posted in Advertising & Design, Video
Tagged ALL IN, Caleb Lawrence, Chris Conte, Jacksonville Jaguars, Mike Hancock, Mike Mularkey, Shad Khan
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Dalton Cares shows love for Camp Boggy Creek
Camp Boggy Creek enriches the lives of seriously ill children and their families by creating a life-enhancing camp experience that is exciting, empowering, memorable, safe and medically sound, at no cost to them. And, it is one of nine nonprofits … Continue reading
Posted in Advertising & Design, PR+, Social Media
Tagged Camp Boggy Creek, Dalton Cares, design, Social Media
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Dalton Cares 2012 Shines Light on Shelter Pets
The Jacksonville Humane Society is one of nine deserving nonprofits competing for $6,000 in combined advertising services and cash donations in the 2012 Dalton Cares campaign, the Dalton Agency’s annual charitable campaign that aims to build awareness and support for … Continue reading
Posted in Advertising & Design, Social Media
Tagged Dalton Cares, design, Jacksonville Humane Society
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McDonald’s Columbia partners with Toys for Tots to Spread Joy of Holidays
This holiday season, McDonald’s of Columbia teamed up with ABC Columbia to partner with our local Marines in their Toys for Tots toy drive. In a little over two weeks, our restaurants were able to raise over 1,000 toys, and … Continue reading
Cari Holland Joins Dalton as PR+ Account Coordinator
We are pleased to announce that Cari Holland has joined the Dalton Agency as an account coordinator on the PR+ team.