When it’s summertime in Florida, the outdoor activities are endless, the smiles contagious and the weather picture-perfect! Which is exactly what inspired our new summer campaign for Bealls Department Stores.
“In the past, our shoots have been about creating scenarios. But this time, we wanted to capture memories with a more intimate feel, like a home video,” said Pat McKinney, Dalton Agency partner, EVP and Chief Creative Director.
Using smaller hand-held cameras, we were able to jump in the water and run around with the actors – giving the shots more depth and personality. Not to mention, action! Check it out!