by Mike Hancock and Chris Conte
Football is an all or nothing sport. You’re either “ALL IN,” or you’re watching from the sidelines. These stirring TV spots, featuring Jaguars’ new owner Shad Khan and Coach Mike Mularkey, capture this level of passion and dedication, assuring fans that the Jaguars organization is definitely ALL IN.
While working on these spots, our team had the opportunity to be a part of the “rebirth” of the Jaguars. The new owner and new coach (as well as the rest of the Jaguar organization) have committed to do everything they can to for this city and its fans. What better way to announce that, than a message directly from them?
From a production standpoint, we really wanted to keep the focus on Khan and Mularkey’s message. It needed to be up close and personal – nothing flashy or over the top. Just the coach and the owner making a promise to the fans. And they knocked it out of the park. You can see the dedication in their eyes and really feel the passion in their voices.
We are the Jaguars’ Agency of Record, and we are ALL IN!