Cleaver-Brooks, the leading industrial boiler manufacturer, introduced a line of smaller boilers suited to the laundry and dry-cleaning industry. The Clean Show was an ideal forum to reach this audience. Cleaver-Brooks made a strong statement, demonstrating their commitment to the market while generating qualified leads.
Cleaver-Brooks was introducing a line of smaller boilers perfectly suited to the laundry and dry cleaning industry. The Clean Show was the ideal forum to reach this audience. Unfortunately, the show occurs once every two years and the next show was in just four weeks.
While Cleaver-Brooks is a leading boiler manufacturer, they had not been a player in the laundry and dry cleaning segment for 10 years. They needed to make a strong statement, demonstrating their commitment to the market while generating leads that could be converted to sales while distribution strategies were finalized.
“With very little lead time, Kilgannon was able to create a campaign that reestablished our commitment and set the stage for a successful re-launch into the laundry and dry cleaning category.”
Paul Welch Goggins, Director of Marketing Communications & Development,