By Cindy Krenek, Assistant Account Executive, PR+
Facebook Questions, motivation and intellectual property were a few of the topics discussed at the Dalton Agency’s second Friday Forum on May 6.
I started off the forum by discussing Facebook Questions. The new Facebook feature was rolled out at the end of March, although beta testing began last June. We discussed how it works, what benefits it has and how it could be used for our clients in the future.
Next, Wes Bernick from our Post-production department led a discussion about motivation. He started out by showing a Nike Plus advertisement. Then, he showed a snippet of another video about the surprising truth about what motivates us. The video explains that once employees are paid high enough salaries, money is no longer what motivates them to do good work. Rather, motivation becomes tied to things like autonomy and feeling a sense of satisfaction about what a person is doing. As Wes explained, that type of motivation is what makes him love coming to work at the Dalton Agency everyday. This led into an explanation that the post-production department takes time to create things they want to that aren’t necessarily for clients but that could be presented to clients as alternate ideas. Even if those alternate ideas aren’t picked up, they could lead to new ideas in the future.
Michael Munz presented on an important topic – intellectual property. Using a story about a real client, Michael explained how discussions about intellectual property are a necessity when working with clients to ensure that new ideas and brands aren’t already taken.
Ashley Lynch, one of our copywriters, shared an interesting article she read about a Swedish agency that found a way to make money off of its art director’s five-month absence by selling advertising space in his out-of-office emails. We discussed the emergence of creative new media opportunities like this one, but also explored the fine line between what is creative and what is annoying in serving ads.
Finally, Friday Forum facilitator and one of Dalton’s social media managers, Caroline Winegeart shared a new ad for Google Chrome as an example of a company using a strong emotional connection in its messaging. It shows how a father uses Google’s Chrome browser to develop a virtual scrapbook, sending messages to his daughter since the day she was born.
The Friday Forum is a recent initiative started by the Dalton Agency for employees to gather on the first Friday of every month to discuss and share new ideas going on in advertising, social media, public relations, post-production and web and graphic design.