by Tim McGugan, Dalton Agency, Social Media Manager
As the sandpipers sift through the the rolling water’s edge of the Atlantic ocean, you begin to let your mind relax. You cross the Intracoastal waterways and catch a glimpse of the bright sandy beaches of Amelia Island. As your stress begins to roll away, you realize you’ve landed at Summer Beach Resort, a little slice of North Florida heaven.
I can honestly say that this is what it means to experience Summer Beach Resort Lodging, one of our newest clients to enter the realm of social media. I can speak about this client so vividly because as the lead social media advisor, I had the very fortunate assignment of visiting the resort this past weekend.
Here at The Dalton Agency, when we begin our relationship with a social media client, we always strive to immerse ourselves in their brand. Having recently launched Summer Beach Resort Lodging into social media with a new Facebook page, one of our objectives is to help resort guests continue their connection to the island lifestyle, even when they return home. To accomplish that, we have to understand what the Summer Beach Resort guest experience is like, hence my weekend getaway.
My goal with this trip was to truly experience all the resort has to offer in an effort to understand the brand better. I experienced the secluded beaches and tranquility of Amelia Island, the quiet stillness of nature in the morning and the beauty all around the island. Whether for a weekend or a week, Summer Beach Resorts offers an idyllic place where anyone can relax and share in a truly unique experience filled with carriage rides, homemade ice cream and confectionary shops, antiques and elegant island dining.
And now, armed with this firsthand knowledge, keeping this experience fresh in the mind of Summer Beach’s Facebook community is my next assignment. With the proper engagement and conversation, Summer Beach’s online community will be able to share their memories and favorite things about Amelia Island, bringing a little piece of Summer Beach back home. Like the start of all relationships, it’s all about knowing when to talk and when to listen.
Join the island experience on Facebook at http://www.facebook.com/SummerBeachResort. Be one of the first 500 people to like the page and you might have a chance to win a free escape to Summer Beach!