RedCoach, the first luxury ground transportation provider in the Southwest,
is celebrating its anniversary after a very successful first year. During
that first year, the Dalton Agency helped the young company show how viable
luxury coach travel is through an integrated public relations and social
The Dalton Agency helped RedCoach overcome several challenges in breaking
into the ground transportation market in the southeastern U.S., creating an
effective campaign to help convince travelers that were used to driving
themselves to give mass transportation a try and that coach travel could be
just as luxurious as flying first class.
The company’s impressive growth shows how well it, along with the Dalton
Agency’s help, did at tackling these challenges. After starting out with
just four routes in May 2010, the company now serves 16 markets throughout
Florida and Georgia. Ridership has steadily increased and RedCoach
transported more than 50,000 travelers during its first year.
Dalton promoted the company’s first anniversary through an integrated
campaign that centered around the story of the company’s amazing growth as
well as a special promotion for travelers to ride anywhere on RedCoach for
just $1 on May 18th.
For more information on RedCoach, visit www.redcoachusa.com.